Axiom Request diagnostic

Prevent high bounce rates.

Keep visitors exploring your offer.

The Axiom Stick Diagnostic gives CMOs and founders a defensible improvement plan by identifying gaps in the hero’s value proposition that obscure the value of your offer and the next step.

Request diagnostic
Illustrative exampleA page wireframe with a clear hero, followed by the next content section that visitors continue scrolling into.

02 Method

How you’ll know what to improve

Prioritized improvements come from assessing your hero’s value proposition across audience expectations, positioning, messaging, and design. Public page data and Axiom Frameworks provide clear hypotheses about what will work better, without waiting to collect on-site behavioral data.

Illustrative example · Original heroThe original hero wireframe with numbered annotations on the headline, supporting copy and call to action, matched to a ranked list of improvements.
Assessed across Audience expectations Positioning Messaging Design

1Simplify finance.

2The all-in-one platform for finance teams.

3Call to action

Ranked improvements

  1. Headline: clarify the customer benefit.
  2. Supporting copy: strengthen the message.
  3. CTA: clarify the next step.

03 Benefits

What’s in it for you

Value

Earn stakeholder support for your recommendations.

Give decision-makers a defensible rationale to approve and fund corrective work.

Illustrative use caseA recommendation document with finding, correction and rationale, sent to a leadership review that marks it approved.

Recommendation

Hero section
Original headlineSimplify finance.
Revised headlineClose your books in days, not weeks.
Finding
The headline names the category without making the customer benefit clear.
Recommended correction
Lead with the customer outcome.
Rationale
Help visitors recognize the offer’s value immediately.

Sent for leadership review

Leadership review

  • Finding is specific
  • Correction is clear
  • Rationale ties to visitor value
Approved

Efficiency

Focus spending on the highest-impact improvement.

Reduce wasted spend and team effort by directing resources toward the hero improvement with the greatest expected impact.

Illustrative example · Hero assessmentA hero wireframe with the headline highlighted as the highest expected impact, connected to a resource decision that focuses spending and effort there while other hero improvements wait in order.

Highest expected impact

Simplify finance.

The all-in-one platform for finance teams.

Call to action

Resources directed to the headline

Resource decision

Hero section
Headline clarityHighest expected impact
Budget and team effort

Current spending and effort: Focused here.

Other hero improvements: Supporting message, then CTA wording.

Supporting messageNext
CTA wordingThen

Illustrative ranking. The highest-impact improvement depends on each hero.

Time saved

Move into corrective work sooner.

Shorten the time between recognizing a performance problem and implementing a targeted improvement.

Illustrative use case · Your team’s revisionA progression from Finding 01, to the revised headline that addresses it, to the revision in progress with the headline updated.

  1. Finding 01

    Customer benefit unclear.

    Original headline: “Simplify finance.”

  2. Addresses Finding 01

    Close your books in days, not weeks.

    Revised headline

  3. Revision underway In progress

    • Headline updated
    • Supporting copy updated

04 Who it’s for

For founders

Build a stronger case for your next funding round.

Gain confidence in where to invest for growth, supported by early engagement wins demonstrated through reduced landing-page bounce. These results strengthen your explanation of how additional capital will support growth.

Request diagnostic

For CMOs

Align your teams around the highest-impact improvement.

Give messaging and design teams a shared, defensible basis for what to improve first. Demonstrate coordinated progress through reduced landing-page bounce, strengthening leadership’s confidence in your team’s ability to deliver results.

Request diagnostic

05 Deliverables

Stop visitors from leaving before exploring your offer.

  • Diagnostic report:

    Findings and prioritized improvements for your hero’s value proposition.

  • Customized, human-designed banner example:

    A visual demonstration of the recommended improvements.

Report preview · Illustrative
Axiom Stick DiagnosticHero section

Diagnostic report

Bookkeeping SaaS · Illustrative example

Finding 01

Customer benefit unclear.

Original headline: “Simplify finance.”

Prioritized improvements

  1. Headline: clarify the customer benefit.
  2. Supporting copy: strengthen the message.
  3. CTA: clarify the next step.

Diagnostic request

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Receive your report and custom banner example within 72 hours of receiving your confirmation email.

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